Chinese mobile phone company Yuho Mobile has launched Y1, H1 and U1 Android smartphone in Guwahati offering exclusive 555 days warranty on all mobile phones.
Commenting on the launch, Rajeev Tiwari, Business Head, Distribution Sales at Yuho Mobile said, “In partnership with Guwahati-based mobile distributor Orrion Infotronics is launching three models – Y1, H1, U1 in the Northeast market.”
“We are pleased to announce our presence in the Northeast India. Our target customers primarily would be people who are possibly fence-sitters in the feature phone segment but eagerly anticipating an opportunity to enter the smartphone segment. We offer the price advantage to make this target audience readily buy smartphones from their nearby retail outlet. Our product is designed to offer the best of 4G experience on the Android platform,” added Tiwari.
The phones launched were priced between Rs. 6,000 – Rs 15,000. The models promise long battery life, one touch access to all apps, special privacy feature and protective back cover for break-free assurance. The smartphone comes in 1 GB, 2 GB and 3 GB RAM variants with premium quality.
Speaking on the launch Michael Wu – General Manager, Yuho Mobile said, “More than capturing market share in the category, we would like to consistently build equity through positive word of mouth via 2 main channels – retailers and end customers. This can be possible through keeping the basics right and constantly value-adding to the product and service, coupled with strong messaging through offline and online mediums. From there on we are looking at YoY growth to the tune of 25%.”
“We are pleased to present a refreshing brand of smartphones to the Northeast market. The market here is exciting and Yuho’s distinctive features will surely help the brand gain momentum in the coming days,” said Nilesh Khemani, Managing Director, Orrion Infotronics, who will be distributing the brand in the Northeast market.
In the 1st phase of brand launch in select markets of north and east India, the company is trying to achieve a retail reach of 7,000 outlets. “In the 2nd phase, the estimated target is to be present in 10,000 outlets pan India. A total business topline of Rs 1,000 crore by 2018 should keep us in good stead,” added Tiwari.
Yuho Mobile is a JV between UCT Worldwide and Captain Chanpreet Singh. The JV has already started operation in India and plans to invest approximately Rs. 500 crore over the period of 2 years. This investment will go into setup of pan India operations, sales, after sales and distribution network, marketing and production.