Vodafone Idea to make MSMEs adapt digital

Vodafone Idea, in partnership with Confederation of Indian Industry (CII), Ministry of MSMEs and other tech giants like Intel, Dell, HP, WhatsApp and banking partner Yes Bank have already initiated an exclusive digital project TECHSAKSHAM – focused on supporting MSMEs in India to become tech-enabled.

TECHSAKSHAM aims to bridge the gap in technology adoption through exceptional technology-driven services of VIBS and a gamut of digital-first solutions and partnerships.

TECHSAKSHAM, in its first phase, will focus on sectors that have a tendency to respond positively to adopting technology, while also creating a larger discussion in other MSME clusters. The project is envisioned to create a movement that will have a long-term impact on the MSMEs in India.

Partners will extend its technology expertise in building a stable platform that will enable, SME Policy Advocacy, Tech Awareness and Technology-driven Workshops in 10 cities for tier 1 and tier 2 MSMEs. Additionally, partners are getting into an agreement with CII to build a Technology Portal to further strengthen the project.

Shreekant Somany, Chairman, CII National MSME Council emphasized the need to empower MSMEs harness the next-gen technologies for sustainable growth in the global marketplace.

Commenting on the partnership, Ajay Sehgal, SVP- SME and SoHo, Vodafone Idea Business Services said, “The growth of MSMEs is critical to realise the goal of 5 trillion dollar economy by 2025. It is imperative for MSMEs to embark on the digital journey, adopt new technologies and achieve sustainable competitiveness.”


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