Vodafone Idea to enhance customer experience

Vodafone Idea Limited (VIL) is planning to enhance customer experience by deploying end-to-end management of Big Data Platform.

The company has selected IBM Services to help Vodafone India Limited (VIL) embrace open source at scale across the enterprise by implementing the Big Data Platform on open source Hadoop framework.

The implementation builds on IBM’s existing work to advance VIL’s hybrid cloud transformation using open technologies. This includes an agreement earlier this year to deliver its Open Universal Cloud with IBM and Red Hat to accelerate network and IT modernization. IBM has been a strategic IT partner to Vodafone Idea for more than a decade.

IBM is helping VIL transform the way data is optimized and delivered to partners, employees and internal systems. Fragmented, siloed data can now be streamlined for seamless data availability. VIL will also be able to combine insights from the Big Data Platform and better leverage cloud native technologies and artificial intelligence (AI) to enhance revenues, reduce costs and elevate customer experiences.

Currently, insights derived from the data are leveraged for management dashboards, campaign management, network analytics, usage traffic analysis, product analysis, amongst others.

Talking about the success of the project, Vishant Vora, Chief Technology Officer, Vodafone Idea said, “Along with IBM we have implemented many first-of-kind projects and the big data and analytics engagement is one such initiative. The open source approach has helped us in modernizing infrastructure and network experience, helping our people and partners in quicker business decision making. The power of data will help transform our cloud and AI journey in the future.”

Sandip Patel, Managing Director, IBM India/South Asia said, “The modernized and future-ready data platform is helping VIL get daily actionable insights to make strategic and operational level decisions effectively. The engagement will help VIL further lay the foundations for accelerating its hybrid cloud journey.”

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