Vodafone Idea, India’s leading telecom service provider is offering 4G smartphone bundling starting at Rs. 799 in partnership with Home Credit India, an international consumer finance provider with the largest penetration in sub Rs. 10,000 categories in India.
The partnership will play a vital role in providing financial access to a customer base which has not been exposed to it in the past.
Home Credit ensures that for a down payment of just Rs. 799, Vodafone Idea pre-paid customers will now be able to buy the latest 4G smartphones with a bundled 180-day validity plan offering unlimited local and national calls and 1.5 GB data/day.
Customers can select the 4G smartphone of their choice from a wide range of options and popular brands available at multiple price points starting at Rs. 3,999.
Irrespective of the cost of the handset chosen, the down payment remains constant at only Rs. 799 for this offer, much lower than the market norm of down payment being 30-40% of handset value.
Commenting on the partnership, Avneesh Khosla, Operations Director – Marketing, Vodafone Idea said, “This partnership will help fulfill the aspirations of several million mobile phone users across the country, including those who have never had access to credit before and those who desire a smartphone but couldn’t afford to pay upfront. This bundled telecom offer will enable non-users of 4G to upgrade and experience the benefits of mobile internet while enjoying a richer user experience with Vodafone Idea.”
The customer can access finance in 179 cities of operations of Home Credit India through the vast Point-of-Sale (PoS) network of 29,000. Vodafone Idea customers will be able to walk into any PoS and upgrade their smartphone.
Speaking about the alliance, Ondrej Kubik, CEO, Home Credit India said, “Together with Vodafone Idea, Home Credit India will be able to not just help people upgrade their phones but also their lifestyle. With a smartphone, a customer can upgrade the lives of themselves and their families. I am sure that this will create a mutually beneficial partnership between Vodafone Idea and Home Credit, where the consumer will be the ultimate winner.”