Unigroup Spreadtrum and RDA launches UNISOC brand

Unigroup Spreadtrum and RDA, one of the world’s leading chip design companies announced the release of its new brand name UNISOC.

The launch of UNISOC officially completes the integration of Spreadtrum and RDA, the two high-tech companies Unigroup has acquired earlier before, realizing a full upgrade to the brand as a whole.

Under the guidance of the chip and cloud strategy of Unigroup, UNISOC not only has a brand new look and philosophy, but also will achieve a strategic depth and horizontal layout in its core business, committing to creating new victories in the dynamic era of SOC.

The new brand UNISOC continues the purple and flat design style of the logo of Unigroup. The center of the two connected boxes is radially processed, reflecting the high-tech tension of the double-chip.

For the new journey, UNISOC proposed a more strategic company positioning “Committed to being one of the leading chip design companies in the world.” UNISOC will give full attention to the “two-wheel drive” of “independent innovation + international collaboration”.

Through its refined industrial ecology, breakthroughs in technological innovation, and completion of brand upgrade, UNISOC aims to lead the chip design industry to achieve new brilliance with industry confidence, technical confidence and brand confidence, and create the new pattern for global chip design industry.

Adam Zeng, Global Executive Vice President of Unigroup and CEO, UNISOC said, “Standing at a new starting point, UNISOC will always be coordinated with Unigroup’s chip &cloud strategy, aiming to be a global leader in the chip design industry and drive ‘Unimpact’ for an interconnected smart world with SOC.”