Three UK partners Superdrug for MVNO

Three UK and Superdrug have announced a partnership for a new MVNO (mobile virtual network operator) service targeted at the retailer’s highly engaged customer base.

Superdrug Mobile will use the strength and reliability of Three’s network to offer great value deals exclusively for the 12 million members of Superdrug’s Health and Beautycard Loyalty scheme.

When customers sign up to the service there is no contract, unlimited calls and texts, 4 GB of data every month, and any unused data is simply rolled over for an extra month. The contract-free service costs just £10 per month and will be available in the retailer’s 807 UK stores and online from 20th June 2018. Customers are able to top up their allowance by paying £2 for an additional 1 GB, £3 for an additional 2 GB and £5 for an additional 4 GB.

The scheme’s members will also receive double loyalty points on all Superdrug purchases if they are also a Superdrug Mobile customer.

The deal forms part of Three’s multi-brand strategy to incrementally target segment opportunities that are not specifically the focus of the Three brand. Superdrug Mobile will join the growing list of service providers successfully using the Three network including SMARTY, iD Mobile (the UK’s fastest growing MVNO) and B2B communications provider Gamma.

“We are very excited about Superdrug Mobile which is a great example of an already strong brand further strengthening its customer engagement model through a mobile offering. We worked closely together on the complex task of integrating their loyalty scheme into a mobile offering to deliver a great product,” said Three, director of wholesale, Lynda Burton.


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