Telefonica to integrate Netflix service in Europe and LA

Netflix and Telefonica has announced a global partnership to integrate Netflix’s service into Telefonica’s TV and video platforms in Europe and Latin America (LA).

“This agreement is a big step forward in Telefónica’s bet on open innovation and collaboration with leading companies around the world,” said Jose Maria Alvarez-Pallete, Executive Chairman, Telefonica.

“We want to offer our customers the most compelling video offering possible, whether it’s our own content or third party providers. The partnership with Netflix will significantly enhance our existing multichannel video platforms,” commented Alvarez-Pallette.

“Over the next several years, our partnership with Telefonica will benefit millions of consumers who will be able to easily access their favorite Netflix shows, documentaries, stand-ups, kids content and movies across a range of Telefonica platforms,” said Reed Hastings, Netflix co-founder and Chief Executive Officer.

Each country will communicate the commercial details as and when they are available in their markets. First launches in Latin America will be announced in the next few weeks and launch in Spain planned for the end of 2018.

 

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