Telecom sector leads in advanced analytics

The telecommunications sector leads in advanced analytics maturity, achieving the highest score overall and for each synapse.

Telecom sector was at a score of 72.6 whereas overall industry average is at 62.7. The telecom sector was followed by technology, manufacturing, financial and pharma.

A third of telecommunications executives say that analytics has completely changed the way they compete, compared with 17% for other industries. The telecom industry leads in its use of advanced analytics for strategy and innovation, with 49% of telecommunications executives declaring themselves proficient, compared with 29% for other industries.

The initiative design stage benefits from the use of consistent methods (32% for the telecommunications industry, compared with 17% for other industries). The industry leads in its approach to intervention design, by focusing on how advanced analytics will be applied early on (45% for the telecommunications sector compared with 22% for other industries).

Two-thirds (66%) of senior business leaders include analytics in their decision making about designing and executing strategies at least half of the time, compared with 45% for other industries. And the degree of employee latitude to pursue data-driven opportunities is credited for successful analytics initiatives more often than in other industries (36% for telecommunications industry compared with 28% for other industries).

This report is based on a survey of 1,518 executives conducted by Forbes Insights in August and September of 2016. 34% of the executives are based in the Asia-Pacific Rim region, 34% in the Americas, and 32% in EMEA.

Respondents are C-level executives, of whom 25% are chief executives or presidents of their organizations. Indus- tries represented include telecommunications, technology, manufacturing, financial, pharmaceuticals, healthcare, media & entertainment, energy, government, automotive, consumer products and retail. Organizations surveyed had at least $500 million in annual revenues, and 21% had revenues of more than $50 billion.

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