Tech Mahindra has announced setting up of a media innovation lab in Manchester to develop next generation solutions.
The media innovation lab in Manchester will leverage Amazon Web Services (AWS) offerings and fuel co-innovation, targeting media customers in Manchester Media City and nearby regions. The lab will help in delivering qualitative content to end customers quickly and monetize the value of content faster.
The lab will focus on future business models and underlying use cases focusing on millennials, Gen Z and Gen X.
Vikram Nair, President, EMEA Business, Tech Mahindra said, “The media and entertainment industry is transforming at a rapid pace, and as a digital transformation partner, we need to be participative in that change to drive maximum growth. As part of our TechMNxt charter, Tech Mahindra is leveraging next generation technologies to drive innovation to deliver enhanced experience to customers globally. We already have a Makers Lab in Manchester that focuses on innovation to solve real business problems, the media innovation lab is a continuation of our journey towards creating future ready solutions.”
Tech Mahindra works extensively with media and entertainment customers across geographies, wherein it helps customers to simplify the content lifecycle and monetize their content in an optimized manner. As a leading digital transformation company, Tech Mahindra continues to deliver tangible business value and experiences to solve real business problems.