TCS launches solution for media industry

Tata Consultancy Services (TCS) has launched a cloud-based Intelligent Subscription solution leveraging SAP Business Technology Platform to help the media and publishing industry.

The solution will transform customer experience and shift to subscription-based order-to-cash processes for physical and digital content.

TCS’ Intelligent Subscription solution leveraged Artificial Intelligence (AI) and Machine Learning (ML) to personalize content curation and offer recommendations based on user profiles, preferences, and past subscriptions. This helps enterprises sell digital experiences and adopt new subscription and pricing models.

The single source platform for digital and physical content, enables enterprises to bundle their offerings to deliver better value to end consumers. The solution is part of SAP’s industry cloud solutions for the media industry and can be adopted by enterprises across industries looking to set up new subscription or consumption-based business models on a single, automated platform.

“TCS’ Intelligent Subscription solution leverages our contextual knowledge in the media and publishing industry and our deep expertise in evolving innovative business models, to help organizations reimagine their business, enhance customer experience and unlock continuous business value,” said Akhilesh Tiwari, Global Head, Enterprise Application Services, TCS.

Richard Whittington, Global Head, Media & Publishing, SAP SE said, “We are pleased to work with TCS on this industry cloud solution. SAP has a long history of business innovation and providing technology to the world’s leading media and publishing firms and will continue to support them with our industry cloud strategy. By leveraging the industry expertise, commitment to quality delivery, and customer focus, the teams at TCS and SAP are helping businesses make the transformational move to the Intelligent Enterprise.”

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