Tanla targets US $47 bn CPaaS opportunity

Tanla Platforms Limited, India’s largest CPaaS provider, is targeting US $47 billion CPaaS opportunity by 2023.

According to technology research firm Gartner, the global CPaaS target addressable market by 2023 is expected to be $47 billion. With CPaaS being among the leading segments the world over to witness consolidation and capital infusion, Tanla aims to pursue large greenfield opportunities and create a niche for itself in this domain.

Addressing investors, analysts and shareholders, Uday Reddy, Chairman & CEO, Tanla Platforms Limited said, “As India’s largest CPaaS provider, Tanla Platforms Limited will continue to drive strong performance and create superior shareholder value to be the defining communication and customer engagement company of the 21st century. Digitalisation is the opportunity of this generation and Tanla is perfectly poised to leverage the opportunities coming its way.”

The company’s revenue market share for the year FY 2020-21 was 42% against a revenue of Rs. 2,341 crore with the total Indian CPaaS market size for the same period being Rs. 5,600 crore.

“We will invest in global expansion to offer our solutions to existing and new customers and consider bolt-on acquisitions to strengthen our one- platform offering,” added Uday Reddy.

Reflecting on the strength of the enterprise business solutions, Deepak Goyal, the company’s Chief Business Officer said, “As India’s largest CPaaS provider, Tanla commands a leading enterprise revenue market share of 30%. Several use cases were cited to illustrate how Tanla’s marquee customers have been served by powering the customer journey in the digital- first world.”

With deep, lasting relationships driving growth and leading to the acquisition of over 1,000 customers in the last five years since FY 16-17, Tanla’s success would be driven by four levers: innovative and unique platforms, domain-led solutions, expanding client footprint, strong growth in the Indian and global market.

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