Tanla Solutions Limited has signed a definitive share purchase agreement to acquire 100% of Gamooga, a leading Big Data, AI driven customer data and marketing automation platform at an enterprise value of Rs. 48.5 Crore.
Gamooga will receive a cash payment of Rs 31.5 Crore. This will be funded from Tanla’s internal accruals. Gamooga will be issued a further Rs. 17 Crore worth of Tanla stock at a price of Rs 80 per equity share.
This acquisition is expected to close by October 2019 and is subject to approval from Tanla’s Shareholders and regulators, if any.
This is the 2nd acquisition Tanla has made in the last 4 months. Acquisition of Karix Mobile and Gamooga now will position Tanla as the end-to-end solution provider for global enterprises including the existing 1,500+ enterprise customers, to solve every imaginary use case and problem of customer experience.
Uday Reddy, Chairman and Managing Director, Tanla Solutions said, “Gamooga is a great addition to our overall growth plan. Its marketing technology stack powered by big data and artificial intelligence will enable us to offer end-to-end customer experience suite to our growing enterprise customer base and shall reinforce our position as market leaders.”
Kishore A, Founder said, “Gamooga is excited to be part of Tanla as we share a common vision of working towards elevating customer experiences. Enterprises today demand personalized customer experience in real-time and Gamooga’s Big Data, AI driven automation platform can deliver relevant, on‐point customer experiences.”