Actor turned entrepreneur Sushant Rajput will support NITI’s initiative for Women Entrepreneurship Platform (WeP) to fund women-led startups.
The agreement was signed in the presence of Shri Amitabh Kant, CEO, NITI Aayog by Ms Anna Roy, Adviser (Industry), NITI Aayog and Sushant Singh Rajput.
Sushant Singh Rajput and Varun Mathur, through their recently launched company Innsaei Ventures, shall be setting aside a corpus of Rs. 20 crore, which shall be invested in startups established by women entrepreneurs.
“As brand ambassador of WEP, which already includes over a 1,000 women entrepreneurs, this partnership will further drive our mission to establish a vibrant, enabling entrepreneurial ecosystem for the women of the country,” said Amitabh Kant, highlighting the importance of including young role models in popularizing government initiatives.
Commenting on his association with NITI Aayog, Sushant Singh Rajput said, “NITI Aayog is doing incredible work by empowering thousands of women in our country through the Women Entrepreneurship Platform and revolutionizing the cashless economy by introducing a simple digital payments app – BHIM. As a brand ambassador, it gives me an opportunity to drive the Digital India movement and support women entrepreneurs in India.”
Rajput will also be promoting NITI Aayog’s digital payments campaign which looks towards transforming India into a less-cash economy. The actor will endorse the Women Entrepreneurship Platform and encourage use of Bharat Interface for Money (BHIM) application by appearing in various video, print and social media campaigns of NITI Aayog.
He would also be supporting NITI Aayog in promoting the Women Transforming India Awards 2018, the theme for which is ‘Women and Entrepreneurship’ and whose nominations are currently ongoing.