The Board of Control for Cricket in India (BCCI) on Monday has awarded IPL media rights to Star Sports for the next 5 years (2018-2022) by paying a whopping Rs. 16,347.5 crore.
The media rights is both for Television and digital media for Indian Premier League.
Recently, the BCCI awarded the IPL’s title sponsorship rights for the next five years (2018-2022) to Chinese company Vivo Electronics for Rs. 2,199 crore.
A total of 24 companies had picked up the tender document to bid for the broadcast and digital rights for IPL for the next five years. However, only 14 of the 24 companies submitted their bids. The bids were invited for seven categories – India television, India digital, US, Europe, the Middle East, Africa and rest of the world.
For Indian Sub Continent TV media rights, Sony had bid Rs. 11,134.5 crore whereas for digital media rights Facebook had bid Rs. 3,900 crore; Airtel had bid Rs. 3,280 crore; Reliance Jio had bid Rs. 3,075.72 crore and Times internet had bid Rs. 1,787.5 crore.
Key potential bidders for IPL Media rights were Mukesh Ambani’s Reliance Jio Infocomm, Airtel, Star India, Zee Entertainment Enterprises, Sony Pictures Networks India , GroupM, Times Internet, Facebook and Twitter.
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