Sprint is celebrating the opening of its Sprint 5G Experience, a dedicated immersive center designed to showcase and explain how 5G works and to help change the way people live, work and play.
The company held a ribbon-cutting ceremony at its headquarters to unveil the space ahead of its 5G commercial service launch expected to begin in Kansas City and other markets in May.
Steve Gaffney, Sprint vice president of media and experiential marketing said, “With Sprint 5G coming soon in our first nine markets, this dedicated venue will provide unique and interactive ways to tell the story of 5G and help visitors visualize the types of innovations it will bring.”
The Sprint 5G Experience features more than a dozen stations and demonstrations that use augmented reality, virtual reality and simulated displays. The journey takes visitors through the foundation for 5G from spectrum to a fiber-optics network and from Massive MIMO technology to real-world demonstrations of 5G’s lower latency.
Dr. John Saw, chief technology officer, Sprint said, “As we prepare to launch Sprint 5G with so many companies in our ecosystem, we are proud to be working with them to showcase what is possible with our next-generation technology in our new 5G Experience.”
Sprint expects to launch its commercial 5G service starting in May. Atlanta, Chicago, Dallas and Kansas City are among the first of its nine 5G markets. Also slated to launch in the first half of 2019 are Houston, Los Angeles, New York City, Phoenix and Washington D.C. Its total initial 5G footprint is expected to cover more than 1,000 square miles across all nine cities giving true mobility to on-the-go customers.