Smartron enters Middle East market

Smartron, India’s first global OEM and Internet of Things (IoT) brand, is expanding its footprint by foraying into the Middle East market.

Smartron will tie-up with multiple partners to introduce all Smartron products across the market. To begin with, srtphone, the tbook will be available in countries like Jordan, Palestine, Egypt amongst others and Smartron will launch all their upcoming products also in these markets in the next 6-8 months. Along with products, Smartron is looking at bringing localised tronX experiences to all these devices.

Speaking about the announcement Mahesh Lingareddy, Founder and Chairman, Smartron said, “This move is the first step towards achieving that vision and is a testament to all the work that we have put into building an IP driven product ecosystem that is truly global in its being. With this expansion in the MEA market, we are extending the tronX ecosystem along with all our devices that are going to be launched in the next few months.”

Founded in 2014, Smartron has so far invested about Rs. 125 crore and will now invest heavily over the next few years towards setting up R&D, launching a variety of products, business expansion and partnering with multiple companies to develop a robust ecosystem of devices and services centered around tronX.


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