Reliance Jio Infocomm today announced an exclusive partnership for the Indian market with Screenz, the most powerful platform for “entertainment-based interactivity” used by world’s top broadcasters and format owners.
With this exclusive partnership, Jio Screenz will become the largest platform and one of the only integrated providers of entertainment-based gamification in India.
This will empower broadcasters and publishers to create engaging content with robust scalability. The features on this platform are highly adaptable for varied content, allowing for live, real-time interactions between broadcasters and viewers, keeping them watching and engaged.
Jio Screenz platform will provide increased engagement and new advertising opportunities due to its advanced abilities to create differentiated interactions utilizing distinct and specific profiles of individual viewers.
Industry experts believe that this dual-screen experience is the next game-changer and will redefine passive advertising on television and mobile.
Jio Screenz Platform allows a real time two-way conversation between broadcasters and viewers in form of quizzes, polls and votes during a TV show. It also provides an easy to use Content Management System (CMS) that enables broadcasters to design, create and launch interactive engagements.
This can be enabled on any digital App using SDK with support on Android, iOS and Jio Kai-OS.