Qualcomm, USI and ASUS to foster mobile growth in Brazil

Qualcomm, Universal Scientific Industrial (Shanghai) (USI) and ASUS have collaborated to grow mobile and semiconductor industry in Brazil by announcing the commercial launch of the ASUS Zenfone Max Shot and Zenfone Max Plus (M2).

The first commercial multi-chip semiconductor designed in Brazil, Snapdragon SiP is engineered to help to enable design efficiencies, reduce development costs and accelerate time to commercialization for original equipment manufacturers (OEMs), leading to robust and sleek designs to enrich the consumer experience.

Snapdragon SiP is the result of an ongoing collaboration between Qualcomm Technologies, USI and Brazil federal government, who have been working together to lay the foundation and foster the growth of the semiconductor industry in Brazil.

Snapdragon SiP integrates many components normally part of the company’s Snapdragon Mobile Platforms, including the application processor, power management, RF front end, and audio codec, into a single semiconductor system in package, leading to more space for additional components such as cameras or battery, as well as thinner form factors. These products are designed to help dramatically simplify the device engineering and manufacturing processes and provide cost and development time savings to OEMs and IoT device manufacturers.

Cristiano Amon, president, Qualcomm said, “Snapdragon SiP is designed to offer the connectivity, security and accessibility that our customers need to create innovative products and superior user experiences, and I am proud to see the first Snapdragon SiP devices become available in the country of Brazil from ASUS.”

“We are excited to collaborate with Qualcomm, USI and Brazil federal government to launch the ZenFone Max Shot and ZenFone Max Plus (M2) as the world’s first smartphones with Snapdragon SiP that are making a debut in Brazil. We want to make sure that we provide the best products and most unique experiences to meet the specific demands of consumers in Brazil,” says S.Y Hsu, ASUS co-CEO.

“This initiative is a promising way to boost scientific innovation in the country, considering that the entire value chain starts with research and development of new technologies, making it possible to develop smartphones and IoT products in Brazil, products that can be used in many different verticals,” says the Minister of Science, Technology, Innovations and Communications, Marcos Pontes.

During the launch event of the new mobile devices, the joint venture Semicondutores Avançados do Brasil S. A., formed by Qualcomm Technologies and USI, announced that Jaguariuna in the State of Sao Paulo, is the city where the Snapdragon SiP factory is expected to be built. This production is expected to begin in 2020 and should employ between 800 and 1,000 people with an estimated investment of $200 million over five-years.


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