PVR Cinemas, India’s largest and most premium film exhibition company marks its 20th year in business by introducing PVR PRIVILEGE, a class-leading loyalty program for its ever growing patron base (currently at 75 million).
The loyalty program offers members an enriched array of first class redemption opportunities and enhanced benefits. To support the launch of PVR Privilege, PVR is offering Food & Beverage vouchers of the same value as the activation fee, so that the membership is at zero cost to new members at its 131 properties nationwide comprising of 600 screens.
The event also witnessed the presence of special guest of honor, Bollywood actor Aamir Khan & Zaira Wasim.
“We are pleased to debut PVR Privilege, our loyalty program, which is designed to be one of the most rewarding programs in cinemas. It will enable members to enjoy a remarkably simple and a fast way to free tickets or F&B offerings at PVR cinemas. By being an early mover in offering a loyalty program, PVR continues to enhance the movie going experience for PVR’s valued guests” said Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd
The PVR Privilege program is India’s first fully digital cinema loyalty program and offers the following consumer privileges and benefits: Reward points on each purchase of tickets or food and beverages; Automated conversion of Reward points into vouchers that can be used to pay for tickets and F&B; Personalized offers, and services at cinemas; Bonus points during special occasions; and Easy to use, with a QR-code based virtual card in App, Website and at Cinemas.
“PVR privilege card is a strategic move to delight, create and retain loyal customers. We are targeting a brisk growth for the PVR Privilege program over the next 2 years. The growth of the PVR Privilege data base will allow us to reach more movie goers than ever before, with greater efficiency and precision,” said Kamal Gianchandani, Chief of Strategy, PVR.
The PVR Privilege program promises to make the movie-going experience hugely rewarding by earning points and auto-generated vouchers, all from first time visitation to subsequent transactions. Points start accruing on tickets, food and beverages, with quick redemption at both off-line and on-line channels. Exclusive privileges, combo upgrades, special days for customers, and personalized services will work across web, mobile app and in cinemas. The customer just needs to walk in with their virtual card on their phones.
PVR currently operates a cinema circuit comprising of 600 screens at 131 properties in 51 cities serving approximately 75 million patrons annually.
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