Vodafone Idea has launched Vodafone Sakhi, a first-of-its kind mobile safety service, designed exclusively for women.
Sakhi includes emergency alerts, emergency balance and private number recharge thereby providing safety to women customers using Vodafone pre-paid services across the country. It works across smartphones and featurephones, even without any balance or mobile internet, thus ensuring that the service extends to millions of women in India.
Launching Vodafone Sakhi, PV Sindhu said, “Mobiles have truly transformed the way people engage and interact. I believe that by extending the benefits of the mobile connection to more women, several safety and security concerns related to their stepping out of familiar geography can be addressed.”
PV Sindhu also flagged of ‘Ab Rukein Kyun’, a movement to empower women, encouraging them to confidently step out and achieve their dreams.
“I encourage all women to become bold, brilliant and brave, explore their areas of interest, travel fearlessly and not succumb to unreasonable societal or familial pressures. Live without inhibition #AbRukeinKyun,” added Sindhu.
Speaking on the occasion, Avneesh Khosla, Associate Director – Consumer Business, Vodafone Idea said, “With Vodafone Sakhi, we are taking forward our long-term commitment of driving inclusion and addressing real societal problems. This unique, free of cost service will make it convenient for women to step out fearlessly and fulfil their aspirations.”