Noted Market Researcher, author and Dr. Ishwar Dayal Chair Professor at Indian Institute of Management Lucknow, Prof. Satyabhusan Dash, has been chosen by Indian Commerce Association to receive Prof. Manubhai M. Shah Memorial Award for Excellence in Commerce and Business Management 2018.This prestigious annual award is presented to outstanding researchers, who significantly contribute towards fundamental or applied research of highly creative nature.
Prof. Dash is also the founder chairperson of Centre for Marketing in Emerging Economies at IIM Lucknow, a globally recognized Centre for Marketing that studies, understands and educates about consumers, business and policies towards marketing in Emerging Economies.
He has authored multiple papers which have been published in several major national and International commended journals and also co-authored ‘Marketing Research: An Applied Orientation’ Text Book which is considered as ‘Bible for studying marketing research’ among students and professionals. Satya was also the Chairman of PAN IIM World Management Conference which is a annual congregation of all IIM’s and senior stakeholders from the industry and Government. Presently, he’s leading an ambitious PAN-India study on ‘Digitization, impact on learning, livelihood and health awareness among Indian citizens’.
“I am humbled to receive this recognition and financial support for my research projects. My parent’s simplicity and their blessings, my loving wife and my undemanding son’s support has always helped me. I have merely started the journey on a path that will co–create a better INDIA through Marketing research and theory development my collaborators and I are engaged in”, said Prof. Dash about this honor.