Polycab kicks off partner programme for structured cabling solution

Polycab Telecom, a division of Polycab India Ltd., the leader in the Indian wires-and-cables industry, takes its structured cabling solution (SCS) to the next level with its new Partner Programme.

Strengthening the partner-ecosystem, this Partner Programme comes in the wake of the company’s recent launch of Passive Networking Solutions and Accessories.

“In these times of ceaseless move towards hyper-connectivity, Polycab Telecom is constantly exploring to outline ways and discover insights to realize this digital shift, with its offerings of the whole range of end-to-end passive networking solutions,” says Ashish D. Jain, Executive President & Chief Operating Officer, Polycab Telecom.

The company has formulated plans to make available these Passive Networking Solutions and Accessories to its customers through its pan-India partner-network, the reactivation of the Partner Programme is being done to drive penetration of the new products, enhance delivery-excellence and increase client-value.

“This is a new streamlined Partner Programme that brings in new resources, capabilities and assistance from Polycab, to bring more agility to our growing ecosystem of trusted partners. This will provide them with deeper skills and help them align themselves well to support the GTM-plans to acquire more and more customers with a hand-in-hand approach,” says Bishwajit Sutradhar, National Sales Head – Passive Networking Business, Polycab.

Aiming to provide its partners with access to a wider customer-base, create more value for their customers and increase their market-share, the company has adopted 4-layered partner-activation with Digital-infra Partners, Data Partners, Gold Partners and Partners for SMEs.

“The new programme brings to the partners ownership with utmost access to business-opportunities, loyalty-programmes and competitive offerings to acquire target-customers from diverse domains to inspire them to give their best with accountability. Aligned with our steadfastness to customer-centricity, we’re committed to help our partners with product-customization, sales and pre-sales designing engagements, strong marketing and branding to widen the customer-footprints, logistics and a whole arc of support, facilitating in combining their diverse capabilities and simplifying the execution of value-propositions for us as an OEM,” added Jain.

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