PM launches Aatmanirbhar Bharat Innovation Challenge

The Prime Minister Narendra Modi today launched Aatmanirbhar Bharat Innovation Challenge to identify the best Indian apps that are being used by citizens and have the potential to scale and become world class in their respective categories.

Prime Minister said, “There is a lot of enthusiasm among the start-up and tech ecosystem to innovate, develop and promote homegrown apps, adding that while the nation is working towards creating an Aatmanirbhar Bharat, it is a good opportunity to give direction and momentum to evolve apps which can satisfy our market as well as compete with the world.”

The challenge has been jointly launched by the Ministry of Electronics & Information Technology (MeitY) along with Atal Innovation Mission. The innovation will run in two tracks – promotion of existing apps and development of new apps. This challenge will be jointly hosted by the government and members of the tech community to make it more holistic.

The focus of the Track 1 App Innovation Challenge is to identify the best Indian apps that are already being used by citizens and have the potential to scale and become world class apps in their respective categories. This Innovation Challenge with various cash awards and incentives of featuring apps on leaderboards seeks to create an ecosystem where Indian entrepreneurs and start-ups are incentivised to ideate, incubate, build, nurture and sustain tech solutions that can serve not only citizens within India but also the world.

Subsequent to this App Innovation Challenge, the government will also launch Track 2 of the AatmaNirbhar Bharat App Innovation Challenge that will seek to identify Indian start-ups/entrepreneurs/companies and encourage them with ideation, incubation, prototyping and roll out of applications.

AatmaNirbhar Bharat App Innovation Challenge Track 1 is being launched in the following 8 broad categories – Office productivity & work from home; social networking; e-learning; entertainment; health & wellness; agritech and fin-tech; news; and games.

The Innovation Challenge will be available on from 4th July 2020. The last date of submission of entries is 18th July 2020. The applicants need to apply online to submit their proposals by registering and logging on to the MyGov portal –

A specific Jury for each track with experts from private sector and academia will evaluate the entries received. Shortlisted apps will be given awards and will also feature on leaderboards for information of citizens. Government will also adopt suitable apps, guide them to maturity and list on the Government e-Marketplace (GeM). The key evaluation parameters will include ease of use (UI/UX), robustness, security and scalability.

The Prime Minister shared ideas and asked if technology can help make traditional Indian games more popular, if apps can be developed to help people in rehabilitation or getting counselling or if apps with targeted and smart access to the right age group for learning, gaming, etc can be developed.

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