Paytm Mall, owned by Paytm Ecommerce has launched India’s largest online mall featuring 1,000 brand stores and 15,000 brand-authorized retailers selling over 65 million products.
In a first-of-its-kind brand-led online shopping experience, Paytm Mall has enabled customers to browse these brand stores on their Paytm Mall app and place an order, which will then be delivered by their nearest brand-authorized local retailer.
Paytm Mall is on a mission to become technology partner of brands and offline retailers, enabling them to set up stores online. The company is partnering with local shopkeepers and brands in their fight against large online monolithic retailers. The platform aims to play a critical role in the lives of these retail partners, helping them enhance their retail potential by leveraging the power of mobile and generating additional sales.
The company has enabled a brand-led user experience by enabling customers to explore exclusive and authorized stores of their favorite brands like Apple, Samsung, LG, Oppo, Sony, HP, Lenovo, JBL, Philips, Puma, Allen Solly, Lee, Pepe, Levi’s, Vero Moda, Van Heusen, Woodland, Catwalk, Sketchers, Red Tape, Crocs and Fossil among others.
Consumers will be able to see details of the nearby brand authorised stores and local shopkeepers who can deliver products to their pin codes. The Paytm Mall app will also feature a new home screen, which is easier to navigate and discover products. Customers and businesses can also enter their GSTIN number while placing an order, and receive the necessary details on their respective invoices that can be used to claim tax credit later.
In order to offer a trusted shopping experience across the country, Paytm Mall has guaranteed branded products across 19,000 pin codes. Customers can now buy genuine products controlled and acknowledged by the brand and receive warranty, servicing, installation and other necessary support similar to an offline brand store shopping experience.
Amit Sinha, COO, Paytm Mall said, “There are two broad business models for ecommerce: One is to become the technology partner of every retailer and second is to be a large retailer yourself. Our approach supports the first business model. We believe working with a million retailers is a much bigger purpose than creating one single, large online retailer. We invite shopkeepers and brands looking to build technology-integrated businesses to partner with us. We are on a mission to create India’s largest trusted retail ecosystem.”