Panasonic launches 5.7″ HD+ smartphone Eluga Ray 550

Panasonic India has launched its first Big View Display smartphone, the Eluga Ray 550, which comes with an 18:9 aspect ratio and 5.7” HD+ IPS display screen.

The smartphone comes with a metallic design, 1.3 GHz Quad core processor, 3 GB RAM, 32 GB internal memory expandable up to 128 GB and OTG support to enhance the storage options.

Eluga Ray 550 is priced at Rs. 8,999 and will be available exclusively on Flipkart from the 5th of April 2018.

The new Big View HD+ IPS display is topped with 2.5D curved glass to provide a great visual experience. Eluga Ray 550 is integrated with 13 MP Auto focus rear camera with LED flash and 8MP front camera with front LED flash to capture stunning pictures even in low light conditions.

The phone is powered by Android 7.0 Nougat OS which helps you multitask and handle multiple apps simultaneously.

A powerful 3250mAh battery ensures longer usage without a charge. For connectivity, the device has a dual SIM (Non-Hybrid) – 2G/2.5G/3G/4G – LTE configuration, direct Wi-Fi and Bluetooth. The 4G VoLTE enabled phone is available in 3 stunning colours- Black, Blue and Gold.

Eluga Ray 550 is also equipped with Arbo, the virtual assistant that uses artificial intelligence to track and learn your daily activity patterns, prompting you to do things as per your timings thereby, making your life easier and simpler.

Pankaj Rana, Business Head, Mobility Division, Panasonic India said, “We are entering into the ‘Big View Display’ smartphone category with the launch of Eluga Ray 550 so as to enhance the viewing experience of our customers and provide a display which is not only big but also pleasing to the eye.”

Ayyappan Rajagopal, Senior Director – Mobiles, Flipkart said, “We are glad to launch the Panasonic Eluga Ray 550 exclusively on Flipkart and are happy to expand our customers’ choices in the budget segment. With this, Panasonic has introduced the most beautiful display at a breakthrough price. This launch marries well with Flipkart’s vision of making smartphone technology affordable.”


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