Panasonic India today launched the power packed Eluga A3 and A3 Pro smartphone and announced the appointment of Bollywood celebrity Taapsee Pannu as the new face for its Smartphone Business, in addition to Varun Dhawan.
The company also unveiled its latest brand campaign– ‘So Much To Do’ for the new Eluga product series, allowing the user to do so much. Panasonic Eluga A3 and Eluga A3 Pro equipped with ARBO – the virtual assistant are priced at Rs. 11,290 and Rs. 12,790 respectively.
The full metal body smartphones with split-screen feature come with a massive 4000 mAh battery thereby giving it ample backup to last for a day.
The 9.1 mm light weight devices come with an impressive 5.2” Full HD display with Asahi Dragon Trial glass and a thin bezel, giving the user enhanced visual experience with sharper image quality and vivid colours. The 13 MP Phase Detection Auto Focus rear camera with LED flash and 8 MP front camera captures life-like pictures and superb selfies.
The Eluga A3 and A3 Pro offer 16 GB and 32 GB internal storage respectively and support expandable storage up to 128 GB via a microSD card slot. The devices are power-driven by 1.25 GHz, MTK 6737 Quad –core (Eluga A3) and 1.3 GHz, MTK6753 Octa-core processor (Eluga A3 Pro). The 4G VoLTE enabled smartphones provide additional security to the user with the Front Fingerprint Sensor.
Both the devices are paired with 3 GB RAM, Android 7.0 Nougat and Google Duo for user friendly one-on-one video calling and for connecting faster with your loved ones.
Highlighting the company’s strategy, Manish Sharma, President & CEO, Panasonic India & South Asia, Vice President, Appliances Company and Executive Officer, Panasonic said, “We believe our in-house developed artificial intelligence (AI)-based virtual assistant—Arbo will be a differentiator. Today, software’s comprising of applications and user-interface (UI) have become the deciding factor to upgrade yourself to the next level of technology.”
Commenting on the launch, Pankaj Rana, Business Head – Mobility Division, Panasonic India said, “Further to the positive response of Eluga Ray series, we are happy to introduce two more powerful smartphones in the Eluga portfolio- Eluga A3 and A3 Pro. With the new improved features and enhanced quality the user will be able to do so much more. Also, our AI Assistant – Arbo will track and understand all your activities and help you make a schedule so that you don’t miss out on anything from your daily routine”
Eluga A3 and A3 Pro will be available from August 10 onwards across all Panasonic brand shops and other retail outlets across the country.