Aiming to tap the growing trend of impulse shopping by youngsters on handheld devices, Indian digital wallet MobiKwik today announced a tie-up with Chinese handset maker Xiaomi to offer the latter’s entire range of products through its mobile application.
Users of mi.com users will now be able to pay using MobiKwik app while purchasing Xiaomi products such as smartphones, Mi Router 3C, Mi Air Purifer 2, Mi VR Play, Mi Power Bank(s), audio accessories etc. Mi Fans can use the wallet on mi.com and Mi Store app to accelerate the growth of digital payments in India. This is an initiative by MobiKwik to facilitate the ease of payments among the growing consumer durable customers.
This announcement is second in line , following MobiKwik’s direct integration in Xiaomi phones that enables auto reminders and one tap phone recharge and bill payments for all Xiaomi users.
“We at Xiaomi feel there is a natural alignment between a young brand like ours and MobiKwik. With MobiKwik, there will be ease for our users to purchase any Xiaomi product on mi.com and Mi Store app, and benefit from its loyalty initiative programs. With mi.com reaching new scales, we are increasingly taking efforts to improve the user experience of our fans and this initiative is one in that direction,” says Raghu Reddy, Online Sales Head, Xiaomi India .
“This announcement is another deployment as part of our strategic partnership with Xiaomi. We already enabled auto recharge reminders and recharges on all Xiaomi phones in India. Generation Y’s adoption of mobile technology has made them the perfect protagonist for transactions on handheld devices, which favour impulse shopping and unplanned purchases. They are the key protagonists in the shift away from cash. Today’s user finds it extremely beneficial to pay with MobiKwik as it saves them time and is more rewarding than cash and other digital transactions. Our endeavour is to make MobiKwik payments ubiquitous and we our teams are working round the clock in enabling this.” said Mr Vineet Singh, Chief Business officer of MobiKwik.