Microsoft senior executive to head Magic Leap

Photo: Peggy Johnson, CEO, Magic Leap

Magic Leap today announced the appointment of Peggy Johnson, a veteran tech executive and Executive Vice President of Business Development at Microsoft, as its new Chief Executive Officer effective August 1, 2020.

In her new role, Johnson will draw on more than 30 years of experience at the highest levels of technology and business to accelerate Magic Leap’s growth and bring transformative enterprise solutions to market.

In addition to her technical background as an electrical engineer, Johnson brings to Magic Leap a proven track record of leading and growing businesses, building strategic partnerships and executing successful transactions. In her recent role at Microsoft, Johnson oversaw the development, collaboration and growth of Microsoft’s relationships with external partners and enterprises of all sizes around the world. She also led Microsoft’s corporate venture fund, M12, where she identified compelling strategic investment opportunities and worked closely with companies to unlock value and drive growth.

“Since its founding in 2011, Magic Leap has pioneered the field of spatial computing, and I have long admired the relentless efforts and accomplishments of this exceptional team. Magic Leap’s technological foundation is undeniable, and there is no question that has the potential to shape the future of XR and computing,” said Johnson.

Prior to joining Microsoft in 2014, Johnson spent 24 years at Qualcomm, where she held various leadership positions, and served as a member of Qualcomm’s Executive Committee. Today, Johnson serves on the Board of Directors of BlackRock and has been recognized by multiple organizations.

Rony Abovitz, Founder and Magic Leap’s first Chief Executive Officer of Magic Leap said, “As Magic Leap drives towards commercializing spatial computing for enterprise, I can’t think of a better and more capable leader than Peggy Johnson to carry our mission forward.”

“We have come a long way, from starting up in my garage to creating a new medium and redefining the future of computing. Now, under Peggy, who brings with her to Magic Leap three decades of experience identifying and executing strategic partnerships at the highest levels of business, Magic Leap can take another giant step forward in our journey,” said Abovitz.

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