MediaTek showcases AI collaboration with brands

MediaTek held its first-of-a-kind partner forum on advancements in smartphone artificial intelligence and what intelligent experiences consumers in India can expect on their devices.

MediaTek is a first mover in bringing premium features such as Multi-core APU, face detection, gaming, voice-assistant, shopping and many more AI features to mid-range smartphones, thanks to its cutting-edge technology. Companies joining the MediaTek forum and leading the AI experience include Facebook, Google and smartphone manufacturers like Realme along with other industry leaders.

Together the companies discussed the future of AI, their current platforms and technologies, and how AI can change and enhance ways consumers use and interact with devices.

MediaTek showcased AI-enabled technologies like deep-learning facial detection, real-time beautification with novel overlays, object and scene identification, AR/MR acceleration, real-time enhancements and augmentations to photography or video and much more.

T L Lee, General Manager – Wireless Communication, MediaTek said, “MediaTek is enabling the future of AI by creating an ecosystem of Edge-AI hardware processors across its product range – from smartphones to smart homes, wearables, IoT and connected cars.”

Facebook India Mobile Partnership Manager Ajay Chhabra explained how Facebook is using AI to enhance its users’ experience with the help of cloud and on-device machine learning. Facebook’s own machine-learning frameworks — Caffe2 and PyTorch– help enhance vision applications, accurate translations, and make smart recommendations for users.

Vivek Joshi, Head of Android Partner Engineering (India) from Google shared how MediaTek’s NeuroPilot platform gives smartphone developers the environment to leverage AI capabilities of the chip along with Google Android Neural Networks API.

Speaking at the event Madhav Seth, CEO, Realme said, “MediaTek’s multi-core AI processor has enhanced Realme 1’s technology in AI Shot combining exciting photography features such as Vivid Bokeh, AI Beauty, AR Stickers and AI scene recognition. Realme 1 is powered by AI Battery Management and ColorOS 5.0.”