Mats Granryd to join Richard Branson and Jochen Zeitz

Mats Granyrd, Director General of the GSMA will join co-founders Richard Branson, Jochen Zeitz and others to demonstrate that a more sustainable path is better for both business, the planet and society.

Granyrd is currently spearheading initiatives to amplify and accelerate the mobile industry’s impact on all 17 of the Sustainable Development Goals (SDGs), across both developed and developing markets.

“Mats’ progressive leadership on the SDGs in the mobile communications industry makes him a powerful addition to The B Team,” said Jochen Zeitz, The B Team Co-Founder and Executive Chair.

“There are more than 5 billion mobile subscribers in the world – making this an industry that can have formidable influence and impact in our efforts. From helping deliver a world with universal financial access by 2020, to responding to acute humanitarian crises, Mats and GSMA are helping to create a more resilient, equitable world,” added Zeitz.

“For the past three years, The B Team has worked in partnership with businesses, governments, thought leaders and civil society advocates to identify solutions and drive bold action to transform the global economy, for the benefit of people and the planet,” commented Granryd.

In addition to his work with The B Team to advocate for business solutions to achieve the SDGs and to orient businesses toward more inclusive and sustainable business models, Granyrd’s engagements in sustainability include: Member of the Board of the Broadband Commission for Sustainable Development; Chair of the Broadband Commission’s Working Group on Digital Gender Divide; and Commissioner on the Business & Sustainable Development Commission.




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