Knowlarity’s cloud telephony to enable stock brokers

Knowlarity cloud telephony solution will enable stock brokers comply with SEBI’s latest guidelines for documenting every transaction by January 2018.

The financial watchdog has asked brokers to equip themselves with facilities that allow for complete recording of client transactions conducted over various mediums such as e-mail, voice recordings for phone conversations etc. latest by January 2018.

Without any need to implement a heavy conventional PBX system or establishing a new IT and hardware framework, Knowlarity’s cloud communications products allow for complete recording of each and every call, 24×7. Moreover the complete database is stored on the cloud, leading to a vast amount of storage that is secure and at the same time, easily accessible.

Commenting on the latest target audience of brokers, Ambarish Gupta, Founder and CEO, Knowlarity Communications said, “SEBI’s move came after discrepancies reported in client orders and actual stock transactions began increasing rapidly. Knowlarity’s cloud telephony based software not only serves this purpose immaculately, but also provides brokers with a superior client response mechanism that allows users to receive and professionally respond to clients 24×7. With a deadline of January 2018, we expect a surge in demand of our telephony services, and look forward to provide easy installation of our systems to a large number of users at minimum cost and hassles.”

Indian bourses and SEBI have been trying to check the rising problem of disputes between clients and brokers over unverified transactions. In light of such a scenario, it is important to establish an information sharing mechanism that was transparent and provided solid evidence to expose violators and strengthen the overall ethical framework of India’s financial ecosphere.


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