InMobi’s Glance raises $45 mn from Mithril

Glance, India’s fastest growing and the third largest content platform with 50 million daily active users has closed on a $45 million investment from Mithril Capital.

Designed with a mobile and video-first approach, Glance is currently available in English, Hindi, Tamil and Telugu in India, and Bahasa in Indonesia. Glance delivers artificial intelligence-driven, personalized content to screen zero of smartphones. Every time a user wakes up their phone, their lock screen comes alive with new visual and interactive content that is personalized for them.

Glance has partnered with all the leading Android phone makers in India to deliver a universal screen zero experience. As of August 2019, Glance has more than 50 million daily active users who spend 22 minutes per day on Glance.

Ajay Royan, Managing General Partner and Co-founder, Mithril Capital said, “We share Glance’s global vision of breaking through the constraints of application architectures and linguistic markets to deliver rich, frictionless, and engaging experiences across a myriad of cultures and languages.”

The new funds will enable Glance to launch multiple new platforms, including Glance TV – a mobile-first, short form video platform; Glance Gaming – a destination for casual gamers; Glance Shopping, where content meets commerce; and Glance Nearby – a hyperlocal experiential platform. The company will also use the funds to expand into Southeast Asia in the coming months.

In conjunction with Mithril’s investment, co-founder Ajay Royan has joined the Glance board.

Naveen Tewari, Founder & CEO, InMobi Group said, “By bringing discovery and consumption of personalized, short-form content to screen zero, Glance provides the immediacy and accessibility that consumers want.”

“This investment from Mithril will help us further accelerate our journey through continued innovation in content-format, personalization and content discovery, and expand into new geographies,” added Tewari.

 

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