InMobi has announced a partnership with GeoEdge to ensure high ad quality and a clean marketplace that offers a safe and engaging user experience.
InMobi and GeoEdge have independently worked tirelessly to ensure the mobile apps are safe and free of malicious ads that may otherwise damage the user experience, or negatively impact the trust between publishers and their audiences.
This partnership emphasizes InMobi’s continued investment in its machine learning based real-time solutions with partners such as GeoEdge, with its rapid independent review, to bolster all defenses against ad quality issues. GeoEdge’s technology is integrated with InMobi to ensure that every single creative meets the ad quality guidelines established by the publishers, removing any that don’t, and to guarantee a positive end user experience.
Abhay Singhal, co-founder and Chief Revenue Officer, InMobi said, “While every player in the industry is eager to ensure buyers are shielded from the sell side fraud, we don’t want to forget our trusted partners on the sell side. By deploying GeoEdge, we are fully committed to solving this trust-eroding issue that affects the whole ecosystem.”
Amnon Siev, CEO at GeoEdge said, “We are confident that our joint approach will help weed out the bad actors on the buy side, help make the ecosystem cleaner and is in line with any end user’s expectations of a seamless good quality experience on any app.”