Infobip, the global cloud communications provider has delivered four billion A2P SMS per month across India since the start of this year, 30% of all A2P traffic in the region.
Infobip has seen the surge in demand for A2P SMS driven by adoption of the technology by businesses in the finance and retail sectors.
“Banking in India has been transformed by the mobile payments revolution, with consumers and business able to make and confirm transactions easily and securely via SMS,” said Harsha Solanki, Managing Director for India, at Infobip.
“As a result, a large number of banks across India have established service partnerships for A2P messaging, enabling them to authorise payments and send notifications to their customers,” added Solanki.
Infobip expects a greater demand for its services, particularly with the availability of its OMNI communications platform, which launched globally in February this year. Enterprises and communications service providers want a consistent, high-quality messaging experience across all of their communications channels, including SMS, email or chat apps like Facebook Messenger and Viber. OMNI delivers this in a single, cloud-based platform, servicing the specific messaging needs of the market.
Silvio Kutic, Infobip founder and CEO said, “With Infobip’s presence expanding across India, it is exciting to see the different use cases and services we provide to local enterprises and operators, helping to drive their businesses.”