Indus OS, India’s home-grown smartphone operating system and native applications platform, announced a pre-series B round of $4 million from existing investors Omidyar Network, Ventureast and JSW Ventures.
This latest round takes Indus OS’ total funding to $13 million. The funds will be used to accelerate brand partnerships, user acquisition and new product development.
Rakesh Deshmukh, Co-Founder & CEO, Indus OS said, “The continued faith shown by our existing investors will help us achieve our vision of empowering a billion Indian users with a smartphone platform of their choice. We will strengthen our efforts to build the Indus OS platform for developers to reach the Indian masses through dedicated Brand Accounts, a new way for Indians to discover the Internet.”
Badri Pillapakkam, Investment Partner, Omidyar Network said, “Indus OS continues to innovate for the smartphone user through its differentiated suite of regional language and system/ native application products that help accelerate Internet adoption by the Indian masses. We are confident that the team will cement strategic partnerships with international smartphone brands and build on the momentum gathered over the past few years.”
Launched in 2015, Indus OS climbed to the #2 position in India within a year, ahead of global giants such as Apple’s iOS & Microsoft’s Windows. Currently, it commands a user base of 10 million, across its smartphone brand partners such as Micromax, Intex, Karbonn, Celkon and Swipe.
The latest round of funds will see Indus OS partnering with some of the major developers in the country through the expansion of its brand accounts, a novel integration of internet services within the OS platform. These brand accounts on the Indus OS platform aim to power the digital needs of users in a revolutionary contextual and seamless interface that is made to reduce battery and data consumption while making the experience intuitive. It offers a new way for Indians to discover Internet services without the need to download any apps.