MG Motor is launching MG Hector iSMART Next Gen, India’s first Internet car which comes with an industry first embedded M2M SIM ensuring it is connected 24×7. The embedded SIM enables owners to receive real-time software, entertainment content and application updates. Customers will be able to download the software updates through Over The Air (OTA) technology immediately or as per their convenience. This makes MG the first in India to bring the revolutionary OTA technology to cars.
The solution has been developed by Unlimit in partnership with Cisco’s Jasper platform and Airtel to make it IPv6 ready.
“With an embedded SIM card and OTA, the MG Hector promises to do a lot more over time with constantly expanding capabilities, to create a seamless driving experience, throughout the life of the car,” said Rajeev Chaba, President & Managing Director, MG Motor India.
“Furthermore, with the advent of 5G connectivity in India, MG cars will have the potential to add new, breakthrough features to further enrich the car driving experience,” added Chaba.
The brain of the car is iSMART Next Gen which is housed in 10.4″ head unit and is built to withstand extreme climatic conditions. The car comes with preloaded entertainment content. The driver can control the entire car system with just a touch or voice command.
The most attractive feature of the MG Hector is Voice Assist that works on the cloud and head unit. Developed by Nuance, it has been specifically designed for Indian accent. The system has been built with Artificial Intelligence (AI) and Machine Learning (ML) algorithms which get better with repeated usage.
Activated with ‘Hello MG’, the voice assist allows over 100 commands, including opening and closing of windows, sun roof, ac control, navigation etc. and works even under poor connectivity.
The car owners can locate their cars remotely and also geo fence it, so that the car cannot be taken out of a predefined zone, thus enhancing the safety of the passengers. The app uses driver analytics data to help people drive smarter.
The car has first of its kind customer management service centre called the Pulse Hub which will enable eCall emergency response in all MG cars. If a car’s airbags are deployed under an emergency condition, automatic messages are sent to the Pulse Hub and the registered phones along with a series of emergency response actions that get activated instantly. With just a touch on the screen, driver is connected to Pulse Hub for a host of information services.
Adobe and Cognizant have partnered MG to develop the first ever Adobe Experience Cloud to make the customer journey a delight for MG customers. Likewise, SAP with iTelligence has built a first of its kind Dealer Management System – ‘Magnet’, and connected apps. This system would host all information from company, dealers, service centres and customers at one place thereby offering services at pre-sales, sales and post sales phases.
In terms of security MG Hector iSMART Next Gen is hosted on Microsoft Azure Cloud providing impregnable cyber security for all data. All this will help in providing an enjoyable journey for the car owner.