The India wearables market registered 4.2 million unit shipments in 1Q20, clocking 80.6% YoY growth according to International Data Corporation (IDC).
This growth was driven by strong momentum in the earwear category, which grew by 289.2% YoY. Truly Wireless Stereo (TWS) now contributes 23.1% to the overall earwear category growing 300.7% annually in 1Q20.
The quarter registered its first sequential decline after consecutively growing for the last eight quarters as the shipments declined 17.9% in 1Q20. Supply constraints from China, followed by the countrywide lockdown in mid-March led to this decline. The impact was largely seen on wrist bands as the category saw a 33.5% QoQ decline in 1Q20.
“The earwear category is witnessing a major shift from wired to wireless devices. The lockdown which led to growing need of working from home and also, increased the entertainment consumption, has further accelerated the shift to wireless devices,” says Anisha Dumbre, Market Analyst, Client Devices, IDC India.
Wristbands witnessed a 28.0% YoY decline in 1Q20 as top brands faced challenges in procuring the supplies. Despite supply constraints, Xiaomi maintained its lead with 41.9% market share, although it witnessed an annual dip of 39.3% from the same quarter last year. GOQii with its integrated preventive healthcare platform overtook Titan to reach the second position with a 13.6% share in 1Q20.
Watches observed a YoY growth of 43.3% in 1Q20 with a total of 209.4 thousand watches being shipped in the country. Huami’s Amazfit continues to maintain its lead in the watch segment with a 22.4% category share. Fossil stood second with 17.9% category share, closely followed by Apple with a 17.7% share. Apple still leads the smartwatch category which includes watches which can run third-party applications on the device itself.
With 3 million earwear devices shipped in the first quarter of the year, the earwear category witnessed a triple-digit YoY growth in 1Q20. boAt led the segment with a 23.9% share, competing very closely with Samsung, that includes devices from Samsung, Infinity and JBL, with a 23.6% share in this category.
Samsung surpassed Apple in the Truly Wireless Stereo category with a 29.8% market share mainly because of its newly launched Galaxy Buds Plus, Apple finished second with 15.7% market share.