India Tablet Market Stable in Q2, 2017

The latest IDC Quarterly Personal Computing Device Tracker reveals 722,000 tablets shipped in India in Q2 2017 with a marginal growth of 2.9% from the previous quarter, primarily contributed by the healthy growth in the commercial segment.

In contrast, tablets shipments in the consumer segment witnessed a decline of 13.8 percent quarter-on-quarter (QoQ) in Q2 2017, resulting in a steep 26.8 percent year-on-year(YoY) drop in the total shipments.

The implementation of the Goods and Service Tax (GST) inhibited the growth of tablet shipments in the consumer segment. “Uncertainty about the levy of the new tax structure, restricted the stocking of inventory and in turn leading to limited sell-in of tablets in the country,” said Celso Gomes, Associate Market Analyst, Client Devices, IDC India.

“Digital projects across government and education sectors are the key driving verticals for the growth of the commercial sector. Vendors have arrayed their portfolios and shifting their focus to target these verticals to remain relevant in the category,” added Gomes.

Lenovo captured the top position in the overall tablet market with 21.8 percent market share as shipment grew 12.6 percent over previous quarter. Samsung slipped to second place but maintained the shipments volume of the previous quarter. Its stability was driven by gaining share in the commercial segment especially government and enterprise verticals despite losing volume in the consumer segment.

Datawind declines to third position as its market share dropped by two percentage points and shipments declined by 9.4 percent from the previous quarter. iBall locks fourth place as shipments witnessed a decline of 9 percent sequentially in Q2 2017.

Apple continues to remain at fifth position with a healthy 49.6 percent QoQ growth, but it witnessed a year-on-year decline of 17.3 percent in Q2 2017. The growth was primarily driven by a refreshed product portfolio (particularly iPad 2017) in the lower price band of below $500 segment.

“Shipments of the consumer segment is expected to be better in the second half of the year recovering from two-quarters of consecutive decline as the market prepares for upcoming festival season,” said Jaipal Singh, Senior Market Analyst, IDC India.


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