India Mobile Congress 2018 launches App Challenge APPrize

The India Mobile Congress (IMC) 2018 has announced the launch of “APPrize” – the IMC 1000 App Challenge to address twenty problem statements across five themes.

The five themes for the App Challenge are: Empowerment/access to services; Enhancing the user experience; FinTech/artificial intelligence (AI); Smart cities/smart enterprises; and Networks of the future.

he challenge is facilitated by Startup India, Invest India, Department of Industrial Policy & Promotion, Government of India, Ministry of Commerce and Industry and iValley. The challenge is open to all mobile application developers across the country. Participants can register or get more information on the “APPrize” – the IMC 1000 App Challenge by visiting the India Mobile Congress website –

APPrize aims to promote new service models, access to innovative services, support skilling and manpower development through value creation. It offers a multitude of opportunities for not just the app developers and entrepreneurs but also for the stakeholders who would benefit from the solutions offered through this platform.

The 1000 Apps will be selected through a stringent due diligence process and the shortlisted apps will be launched from the IMC Stage on 25th October 2018, at the Inaugural Session of India Mobile Congress 2018.

“With the launch of APPrize, we are challenging talented designers and developers to dream up and propose new media applications that can transform the nation and how the government, civic organizations and the private sector serve and interact with each other and with the community,” said Ramakrishna P, Chief Executive Officer, India Mobile Congress (IMC).

Leading the initiative Rajan Mathews, Director General, COAI said, “This year, our endeavour is to catalyze app developers/app entrepreneurs to bring about a significant change in the mobile app ecosystem in India. We wish to do so by attempting a world record by launching 1,000 apps on a single day via a single platform.”


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