Idea Movie Club app crosses 2 mn downloads

Idea Movie Club app has crossed the milestone of 2 million downloads on both iOS and Android platforms and is available for free subscription for 90 days.

Idea Cellular’s one-stop entertainment destination for video on demand, Idea Movie Club app has ramped up its content and features, to meet the ever-growing video demand of its 4G/3G data customers. The app now features – over 230 Live TV channels – making it one of the top movies and TV apps with a large portfolio of live channels in India.

Speaking about the app, Sunil Tolani, National Head of Digital, Idea Cellular said, “With deep proliferation of data and Idea’s pan-India mobile broadband network, more and more customers are demanding live TV on their devices. With the newly added content and an ever expanding portfolio, we believe that our customers will find the content relevant and engrossing across all categories – Movies, short videos & Live TV.”

With the recently added fresh content on the app, Idea customers will have access to a huge library of popular and premium content, including a rich assortment of Hindi, Vernacular and International shows and videos, on their fingertips. Users will now have access to a host of popular channels across genres, including thousands of blockbuster movies, music, news, lifestyle programs, 7 days catch-up TV, along with a series of original content and short Videos in multiple regional languages.

The popular category of Bhojpuri and Punjabi Live channels have also been recently added. The rich content of videos and movies from Bollywood and regional Cinema appeals to people across all age groups, including kids, for whom there is a host of animation and learning videos.



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