The Internet and Mobile Association of India (IAMAI) has launched a helpdesk for mobile and mobile component manufacturers seeking to relocate their production bases in India.
IAMAI fully supports the recent announcement by Ravi Shankar Prasad, Minister for Communications, Electronics & Information Technology, inviting applications for the Rs. 50,000 crore incentive scheme to attract global mobile device makers and boost local companies to manufacture more electronic products.
This announcement comes on the heels of three major schemes launched by the Ministry: Production-Linked Incentive Scheme (PLI), Scheme for Promotion of Manufacturing of Electronic Components and Semiconductors (SPECS) and Modified Electronics Manufacturing Clusters (EMC 2.0) to boost the electronics manufacturing sector.
IAMAI extends its full co-operation to the government in this endeavor and the helpdesk is an effort to compliment the initiative.
The government agencies are not well-equipped to hand-hold individual firms, promote incentives overseas; and manufacturing investments are very difficult to relocate on account of time and effort. Therefore, considerable additional efforts are required to build trust and convince global manufacturing firms to actually take the call to invest in a new location. The IAMAI helpdesk seeks to address these issues via a two-pronged approach.
IAMAI will leverage its international partners for the help desk to vigorously promote the enabling policies that the Government of India has announced in overseas markets such as East Asia, Europe and USA with a view to establish India as a preferred destination of investment in electronics manufacturing.
The reach out programme will seek to amplify the policy packages to help create a buzz around India as the preferred destination for investment through Indian and International agencies such Invest India, Indian Embassies, Japan, Korea Trade, etc.
Dr. Subho Ray, president, IAMAI said, “investment in manufacturing is based on one hand in transparency and robustness of policies which the government has provided in case of electronics manufacturing. On the other hand, there is a need for on-ground support and hand-holding leading to trust-building with individual firms, which IAMAI seeks to enable via the helpdesk.”