Alibaba Innovation Initiatives Business Group has appointed Huaiyuan Yang as Vice President of UCWeb Global Business.
Yang will be responsible for overseas business of UCWeb, including India and Indonesia. In his new role, Yang will be closely involved with UC Browser’s operations, product development and news feed for global markets.
Commenting on the announcement, Shunyan Zhu, President of UCWeb, Alibaba Innovation Initiatives Business Group said, “The next few years will usher in a new era of content creation and distribution, even monetization. Yang’s appointment is a step forward for the group to embrace the challenges and opportunities that lie ahead for us in strategic markets of India and Indonesia.”
Yang will spearhead UC’s content strategy for 2019 – including short videos and snackable content. Short-video content has seen a massive surge on UC Browser with over 3.6 crore short videos aggregated last year. Early this year, UC launched the WeShare channel on UC Browser. It is an all-in-one platform for localized, entertaining content including short videos, memes, GIFs and more.