With the motto of ‘Koi Yaar Nahi Far’, Hotstar is rolling out a first-ever social cricket watching experience for VIVO IPL 2019 which kicks off on 23 March 2019.
Viewers will get the opportunity to invite their friends and family to Hotstar, enabling them to watch the matches and participate in the Watch N’Play game together. Fans will be able to compete and see where they stand against their friends and family through the new social leader board.
They will also be able to make their voices heard by chatting about the match or their Watch N’Play experience, not only with their friends and family, but also with experts and celebrities. The campaign TVC showcasing these features rolls out on 8th March 2019.
As a global first, Hotstar is offering ad targeting for live sports. Advertisers will be able to target 24 different cohorts during the live streaming. Additionally, through contextual branded cards showcasing offers, mini-games, and polls, brands have been provided with a unique opportunity to engage viewers at scale during a live game and be a part of their moments of joy for the entire tournament.
The streaming platform has also partnered with Swiggy to ensure that users don’t miss a single moment of the cricketing action this season. Favourites from the Swiggy Pop menu can be ordered directly from within the Hotstar app, making it extremely convenient for cricket fans across the country.
“In India, cricket is a very intrinsic part of our fabric and IPL over the years has become one of the largest sporting events globally. Last season alone, an astounding 202 mn viewers watched VIVO IPL on Hotstar, and we expect this number to grow tremendously this year,” said Varun Narang, Chief Product Officer, Hotstar.
Furthermore, with the intent to take this experience deeper and wider into India, the matches will be streamed across 8 languages, targeting an unprecedented reach of 300 mn viewers.