Hike Messenger, India’s only home-grown messaging platform, today announced the launch of Hike 5.0 with wallet facilities.
Hike 5.0 reinforces Hike’s vision of simplifying how people connect with others and changes the way they interact with content and services on mobile.
“Over the last 6 months, we’ve been working to bring a brand new experience to our users with one question in mind – How do we take all the things that users love about Hike and make it even better? Hike 5.0 is our most ambitious step in that direction till date,” said Kavin Bharti Mittal, Founder and CEO, Hike Messenger.
Hike has placed a large emphasis on personalisation right up front with ‘App Themes’. Users can now choose from over 11 themes that are a combination of a colour and pattern.
A nifty addition to Hike 5.0 is the all new ‘Magic Selfie’ feature. With just a tap, using Machine Learning techniques, Hike’s camera now smoothens your skin and makes it radiant from any angle, making every single picture of yours count.
The biggest update of Hike 5.0 is Hike Wallet, the easiest and most fun way to send and receive money.
With more than 100 million registered users currently on Hike Messenger, this launch makes Hike the largest UPI based platform in India overnight.
Yes Bank is the banking partner enabling Hike to launch UPI and the Wallet. UPI, stands for Unified Payments Interface, launched by the National Payments Corporation of India (NPCI) in August last year to accelerate the adoption of digital payments in the country.
With the launch of Hike 5.0, Hike has also reduced the app size to just 25 MB despite adding all these features and has also added 128-bit SSL encryption that ensures that communication across the air and wire networks, is completely encrypted.