HFCL has announced the signing up of a nationwide distribution agreement with Beetel Teletech for its IO line of next generation products.
Under this agreement, Beetel will be marketing HFCL’s complete portfolio of products under the IO brand. These include latest generation Wi-Fi 5 and Wi-Fi 6 Access Points, P2P and P2MP Unlicensed Band Radios, L2 and L3 Switches, and highly specialized antennas.
Signing up of this distribution agreement, on the back of successful shipment of 150,000+ IO units within the first 12 months of its launch, is aimed at twin-fold gains. On the one hand, it is going to strengthen HFCL’s product distribution network for the existing and future product lines. On the other hand, it is aimed at accelerating expansion of market share for maturing products while reducing the time to market for recently launched and to be launched products.
Commenting on the potential of this partnership, Jitendra Chaudhary, Executive President, HFCL said, “We, at IO, are fully committed to our distribution partners. Cognizant and appreciative of the crucial role they play in seamless, across-markets delivery and deployment of our products and solutions, we work with our partners as our own extension, both echoing the same belief and confidence in our customer value proposition. We are confident that Beetel Teletech’s broad reach, technical and sales expertise, and deep insights into the networking market, will undoubtedly help us proliferate our products and services.”
Sanjeev Chabbra, MD & CEO, Beetel said, “We are confident that we will be playing a pivotal role in their journey of providing Internet for all through their world-class next-gen Made in India Access Solutions. We look forward to opening new frontiers, maximizing reach, and exhibiting numerous benefits of securing a connection via IO’s extensive product portfolio.”