GSMA Announces New Developments for MWC19 Barcelona

The GSMA announced further details for MWC19 Barcelona (formerly Mobile World Congress), including additional keynote speakers, participating companies, programmes and events. Taking place 25-28 February 2019, with events being staged at Fira Gran Via, Fira Montjuïc and La Farga L’Hospitalet, MWC19 Barcelona is set to attract more than 107,000 professionals from over 200 countries and territories.

“We have an amazing show lined up for February, with more than 2,400 companies participating across the exhibition, four days of conference programming and so many other events and activities taking place at MWC19,” said Michael O’Hara, Chief Marketing Officer, GSMA. “With in-depth examination of topics such as 5G, artificial intelligence, Internet of Things, content, security and many others, MWC Barcelona, now more than ever, is the “must-attend” industry event.”

The GSMA announced several new exhibitors for MWC Barcelona, including CloudMinds, EY, Ford, Kazakhtelecom, Rakuten, Remade, Royole, Volkswagen and Wings Mobile. These companies will be among the more than 2,400 organisations participating at MWC19, including previously announced brands such as Accenture, Alibaba Cloud, ARM, AT&T, BMW, Cisco Systems, Deutsche Telekom, Ericsson, Facebook, Google, HTC, Huawei, Intel, KT Corporation, Lenovo, LG, Mercedes-Benz, Microsoft, Nokia Solutions and Networks, NTT DOCOMO, Ooredoo, Oracle, Orange, Qualcomm Incorporated, SAP, SEAT, SK Telecom, Telefónica, Verizon, Vodafone, Xiaomi and ZTE.

MWC Barcelona will again offer attendees focused Topic Tours of the exhibition at Fira Gran Via. Led by industry experts, the 2019 Topic Tours programme includes: 5G & NFV; Cybersecurity; Internet of Things; Mobile Advertising & Apps; Retail & Digital Commerce; Sustainable Smart Cities; Transformative AI; and What’s Hot at MWC. The GSMA also offers unique Custom Experiences to address attendees’ specific business objectives and requirements.

The GSMA also announced several new sponsors for MWC Barcelona. VMware has been confirmed as the “Connectivity Event Theme Sponsor,” while Citi is the “Industry 4.0 Event Theme Sponsor”; in support of these event themes, both companies will host networking receptions open to conference attendees in Hall 4. For further information on the MWC19 themes, visit www.mwcbarcelona.com/about/event-themes/.

The GSMA introduced two new activities as part of the Women4Tech Programme at MWC19: Inside Track and the Women4Tech Roundtable. In the Inside Track, attendees will gain critical insights from a Fortune 500 expert, enabling them to hone their skills and compete more effectively within the mobile industry. The invitation-only Women4Tech Roundtable discussion will convene influential leaders in a candid dialogue that will explore issues surrounding female development in technology and telecoms.  For more information, visit: www.mwcbarcelona.com/experiences/gsma-women4tech/.

New Partner Programmes at MWC
The list of MWC19 Partner Programmes continues to grow, providing attendees further opportunities to engage with and gain insights from the industry’s leaders. The 5G Automotive Association, Google, GTI, Huawei and MEF (Mobile Ecosystem Forum) have recently confirmed to hold Partner Programmes, while Afilias, Automotive Edge Computing Consortium and IESE Business School will host Power Hour Sessions. For a seventh year, Award Solutions will offer two days of technology training sessions. For more information, visit: www.mwcbarcelona.com/conference-programmes/partner-programmes/.

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