Facebook and the offices of the Chief Electoral Officer, Himachal Pradesh and Gujarat today announced their collaboration to increase engagement and participation in this year’s state elections.
As part of this collaboration, Facebook will promote a reminder in people’s News Feed on three different polling days (9 November, 9 December and 14 December) to help educate people in Himachal Pradesh and Gujarat on the upcoming state elections and encourage them to take part.
The reminder will help encourage participation in the upcoming state elections, and will be run in conjunction with the campaign run by the office of the Chief Electoral Officer of Himachal Pradesh and Gujarat to encourage people to vote.
Nitin Saluja, Politics and Government Outreach Manager, Facebook India, South and Central Asia said, “Providing a platform that enables direct interactions between governments and their citizens is an important part of Facebook’s mission to give people the power to build community and bring the world closer together. We hope that our collaboration with the office of the Chief Electoral Officers makes it easier for the people of Himachal Pradesh and Gujarat to participate in their state elections.”
Pushpendra Rajput, Chief Electoral Officer (CEO), Himachal Pradesh said, “The significance of reaching out to key audiences via social media platforms cannot be overemphasized. With the kind of reach Facebook has, it has been our endeavour to utilize this medium as an effective tool for information dissemination and awareness creation.”
B. Swain, Chief Electoral Officer (CEO), Gujarat said, “Around the globe, people are turning to Facebook to find, follow and connect with candidates and elected officials. And governments are using Facebook to reach citizens directly and personally. There is a two-way conversation happening where people share what they care about, and officials get honest, real-time feedback.”