Eros International has issued a statement that Eros Now, its cutting edge digital over-the-top (OTT) platform and Reliance Industries have renewed their platform integration partnership.
Under the terms of the new deal, the Eros Now service will be available to Jio subscribers. With this renewal, Jio subscribers can access Eros Now’s high quality content including full length movies and thematic curated playlists and functions such as multi-language subtitles for movies, music video playlists, regional language filters, video progression and a watch list of titles.
Commenting on the renewal, Rishika Lulla Singh, CEO, Eros Digital said, “With increasing data penetration in India, our alliance with Jio reinforces our philosophy to provide the widest choice of high quality entertainment to consumers across all platforms. As we continue to enhance our leading content offering, Jio users can enjoy the full and rich experience of the Eros Now service on Jio platform. With over 160 million 4G mobile subscribers of Jio, the partnership will allow Eros to target to this large subscriber base.”