Today at Mobile World Congress, Vindicia, an Amdocs company announced that Eros Now, a cutting-edge digital over-the-top (OTT) South Asian entertainment platform has selected Vindicia CashBox to enhance consumer experience.
Eros Now offers a vast library of over 12,000 Indian films, music videos, TV shows, original web series and short-format content to more than 142 million registered users and 15.9 million paying subscribers. The platform delivers the best blockbuster movies in Hindi, Kannada, Tamil and Punjabi as well as Indian music, music videos, high-end digital original series.
Commenting on the strategic alliance, Rishika Lulla Singh, CEO – Eros Digital said, “This alliance with Vindicia will enhance the consumer experience and offer seamless transaction capabilities. With changing consumer dynamics, the association will also help to provide subscriber intelligence that will bring business agility to continuously boost the overall video watching experience, thus driving consumer retention, global connecting and increasing subscriber growth.”
Darcy Antonellis, head of Media, Amdocs said, “With the implementation of CashBox, Eros Now can immediately start to reallocate resources from digital services monetization to more strategic areas as they expand their offerings both within India and internationally, enabling them to more effectively sign-up new customers and retain existing ones.”
Vindicia CashBox is a SaaS-based digital subscription platform for digital goods that accelerates business growth via data-driven insights, improved customer acquisition and extreme ease of use for subscribers. Other benefits include scalability and reliability; big data and AI-based analysis; go-to-market flexibility; international and multiple payment options; and finance, tax and anti-fraud capabilities.
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