Disney executive Kevin Mayer to become COO of ByteDance

Disney executive Kevin Mayer is leaving to become Chief Operating Officer (COO) of ByteDance and Chief Executive Officer (CEO) of TikTok, ByteDance’s popular mobile video platform.

Kevin Mayer led Disney’s Direct-to-Consumer and International segment since its founding in 2018 and oversaw the successful launches of ESPN+ and Disney+ and the integration of Hulu. During his career at Disney, Mayer also served as the company’s Chief Strategy Officer and was instrumental in facilitating a number of strategic acquisitions, including the acquisition of 21st Century Fox.

“Kevin has had an extraordinary impact on our company over the years, most recently as head of our direct-to-consumer business,” said Bob Chapek, Chief Executive Officer of The Walt Disney Company.

“He has done a masterful job of overseeing and growing our portfolio of streaming services, while bringing together the creative and technological assets required to launch the hugely successful Disney+ globally. Having worked alongside Kevin for many years on the senior management team, I am enormously grateful to him for his support and friendship and wish him tremendous success going forward,” added Chapek.

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